Torstraße 172, Berlin-Mitte & Dunckerstraße 18, Berlin-Prenzlauer Berg
Think of a film noir doll-house, think of Lunettes Selection. From cat-eyed heroine to the Mad Men secretary doing the walk of shame, Lunettes’ has got the shades you’ve been looking for.
At Lunettes’ new Prenzlauer Berg location, Uta Geyer, the store’s creative director, reveals how Lunettes’ original concept began. After finishing her masters in Film, Sciences & Cultural Studies, Uta’s eye sight declined. She needed a pair of glasses—ones that wouldn’t sacrifice her vintage style or taste.
Thus, Lunettes Selection was born. The store’s signature furniture was found on eBay, vintage glasses were brought in from all over the world and Uta’s team made the most out of their first humble 16 m2. This has now turned into a legacy, which gives “the Berlin face a perfect frame.”
Meet Lunettes Selection
1. What is your name?
2. When were you born?
3. Who were you in your past life?
A spy for the British Secret Service, MI5. I had to look for the right frames.
4. What are you doing with your current life?
I love to see old movies with people who wear beautiful eyewear, with amazing cars and smoking all the time. Pretty much like Nouvelle Vague movies…I’m a big fan of Marcello Mastroianni and I like to have dinner with friends and to travel a lot.
5. What would you be really good at, as a human?
I think that I’m very patient and empathetic. I’d be good at finding out what people would like to have for themselves style-wise. I would also have a good sense for discovering the personality of a person and transform it into the frame that would be the perfect match.
6. What’s the first thing people usually notice about you?
I think they notice my classic and elegant appearance from the outside. And from then, at the second look, they discover a lot of things beneath that surface.
7. Who would your ideal or nightmare customer be?
Ideal? Iris Apfel, I would say, because she is so strong and into glasses.
8. What would your fetish be?
A vintage Jaguar from the early ’60s.
9. What, or who, would you date?
I would like to date Marcello Mastroianni; that would be great.
10. Where would you take your date?
For a trip to Potsdam.
11. Which club could you be seen at?
Vintage Lovers Club. Or Car-Lovers Club.
12. And ultimately, how do you add to the spirit of this city?
I give the Berlin face a perfect frame.
Shop at the snazzy online store here.
Watch the store’s video on Vimeo!